The Annual ASUG Data Governance Conference continues to be an important cornerstone for DMO Leaders. It is rare to find an event that is so focused on a single topic yet still draws a crowd of attendees from the top Fortune 100 companies across the globe. Reflecting back on many conversations, presentations and panel discussions, DATUM came away with the following common, critical themes from this year’s conference:
#1. Successful Business Cases for Data Go Far Beyond Just Workforce Efficiency & ROI
- Building an effective business case is more than just accounting for resource costs and tactical “run the business” benefits.
- The most impactful cases clearly demonstrate the importance of data also at the operational “Grow the business” and strategic “Transform the business” levels.
- Until you can show management and executives “why they should care”, they won’t.
#2. Rules & Standards are the Common Denominator
- Enterprises are realizing that without governance any time, effort, and investments made into cleaning up data is a waste.
- Recognizing the importance of “rules before tools,” clearly the most successful and sustainable data governance programs are centered around an operating model which drives business engagement for clearly defined rules and standards.
#3. Mergers & Acquisitions are Becoming a Key Business Driver
- Large organizations that consider data governance a low priority often struggle through complex and costly workarounds in their day to day operations; especially when faced with the challenge of integrating a new business entity.
- When a new business unit is added - bringing unique people, processes and associated data standards & rules – effectively governing the data quickly becomes a critical success factor.
- Mature and effective data governance capabilities are clearly becoming a competitive differentiator/advantage in the marketplace of mergers and acquisitions.
#4. Growing Interest in Understanding the Traits of a Good Data Governance Team
- Clearly more and more data leaders are recognizing the importance of building a strong team to drive and promote governance program success.
- Some common character traits we heard about strong data teams were:
- Business Acumen – ability to translate data impacts on business processes & outcomes in layman terms
- IT Savvy – communicate and collaborate effectively with IT counterparts to deliver on the overall mission
- Likeability – branding the DMO as a value center that everyone enjoys working with
- Persistence – Never letting other business priorities cloud the effectiveness of the governance program
- It is important to assemble a team with not just skills and work ethic, but that carries the political and cultural clout to get things done.
#5. We're All in it for the Long Haul
- Even accomplished programs with demonstrated successes in years past can take huge steps in the wrong direction if turnover is high or if new leadership is brought in.
- Year after year it’s clear that data governance is a never-ending journey…As large enterprises change & grow, data professionals must continue to sell and drive value.
It’s difficult to stay ahead In the always changing world of data, new methodologies, practices, and strategies emerge as more and more businesses embrace the value of their data. We at DATUM work hand in hand with our customers to deliver scalable operating models that account for the current and future needs in information management.
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