In this interview, President and CEO Will Crump explains the three ways organizations approach data decisions and how DATUM uses a unique methodology for establishing an information governance program.
What makes DATUM’s methodology different from other information governance solutions companies?
In terms of the methodology at DATUM, it’s a very interesting process seeing how different organizations tend to do their problem solving from the middle, the top down or from the bottom up.
A middle out approach would really be focusing in on what are the processes that matter for an organization, but not every organization works that way. Some organizations are a top down type of organization. They operate based on executive insights more than anything else. In a top down organization, they focus in on what are the metrics that matter first, and what are the decisions that they need to make, and then everything else within the enterprise has to fall into line in a definition cycle underneath that. A bottoms up approach is one where you start with a problem that is very fundamental at the ground floor/shop floor level and you highlight the issues associated with that particular problem and start to build it up and connect it to a major strategic imperative at the highest level.
The best opportunity to see a problem through to conclusion for an enterprise is to figure out how to attack it on multiple levels. Sometimes it may be bottoms up and top down simultaneously. In other cases it may be starting at all three levels – bottoms up, top down and middle out – to figure out how to establish the distinct connections that really identify with people at each level within the enterprise.
How does this methodology relate to Information Value Management?
Most software products will really drive you into a normalized model that requires you to follow a top down cycle of definition. And as you move down into the lower levels of activity, if you have to go back and renegotiated some of the things you defined at the top level, you’re really having to start over or rework them, so it can be very difficult to execute all the way through. Information Value Management is different because it was based on practitioner knowledge of how organizations actually work. Information Value Management and the methodology associated with it can negotiate top down, bottom up and middle out execution in a more natural way so that you can identify what data matters in the big picture, the value associated with it, and follow that value in a way that’s natural for any organization.
To learn more about DATUM's unique approach to information governance, download Bloor's white paper "A Value Driven Approach to Building the Digital Enterprise."