Business Intelligence (BI) has been, and is going to be a big differentiator for companies for years to come. Historically, Business Intelligence practitioners knew what questions they wanted to ask and that the answers were available; but the problem was that by the time they figured out how to execute against those answers, the opportunity had passed by. With SAP HANA as the foundation for the transactional ECC system as well as the BI layer, that restriction does not exist anymore. The immense amount of data that a system like SAP HANA can store, analyze and report from removes almost any technical limitation BI analysts had in the past. Therefore, the companies that can ask the right questions, make the correct decision and execute efficiently against the strategy will be the ones that win.