"The bigger the business, the more data it has. UPS, for example, stores more than 16 petabytes of data as it tracks packages and customer requests. But any company of any size can improve its data.That’s where data governance — the process of managing information and creating policies that ensure its accuracy — comes in. Enforcing data rules leads to better productivity, accurate assessments, and cost-effectiveness. Implementing proper policies ensures that an enterprise has clean data that everyone can understand, which wards off errors and confusion.
Then, companies can reach what Forrester calls “Data Governance 2.0,” which opens the potential for predictive analytics and behavioral marketing."
- Will Crump, President & CEO
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