This article was written by Founder & Principal Partner Marie Crump and featured by "Business 2 Community" on June 16th, 2016.
All too often, we rely on our “gut” to make decisions. When something doesn’t feel right, pattern and practice tells us that it isn’t.
And while instincts will always play a role in business, we need to approach decisions with the reason and analysis they deserve. Otherwise, we end up falsely diagnosing our problems and wasting our efforts in creating solutions.
That’s why it’s so important for companies to establish data-centric cultures.
In a data-centric culture, you research and analyze business challenges and opportunities with the data at hand, not with your gut. The impact of data is understood and treated as an asset for resolving issues, developing business strategy, and supporting innovation. You have a reliable view of the current status, historic trends, and past casualties, which can help drive and guide decisions for the future.
Read the full article here.