"The modern enterprise is digital. It relies on accurate and timely data to support the information and process needs of its workforce and its customers. However, data suffers from a likability crisis. It’s as essential to us as oxygen, but because we don’t see it, we take it for granted. Because we take it for granted, we don’t often think we need to go open a window for fresh air.
We work with data constantly but often don’t see how that data is used. Thus, it’s difficult to visualize the tedious work behind the product, which affects what we are “selling” as an experience or an outcome.
Consider a company that calls itself “the company that cares for its workforce.” This is the type of company that should know its employees. But consistently getting names, notifications, and other basic information wrong could make that company seem like it doesn’t care."
- Will Crump, President & CEO