"Companies today risk extinction 10 years from now because they fail to maintain and establish profitable, sustainable markets. They fail because they are losing grasp of the essential data that drive the digital economy rising around them.
Businesses (and their CEOs) usually have adequate funding, vision, and assets at their disposal. Among those assets are lists of customers, suppliers, and proprietary methods for delivering products and services. But they fall short in applying those assets. Customers, employees, suppliers, products, and ingredients are becoming digital, and we struggle to accept that assets such as customers are digital and personal at the same time. Without a clear strategy for managing digital assets in a personal way, they become disruptive or meaningless."
- Will Crump, President & CEO
Read the full article on CEOWorld Magazine here.